Canadian Institute of Mass Communication

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Online Education

Certificate Course

STRATEGIC  COMMUNICATION  SKILLS

Strategic Communication provides a path to best possible outcomes when dealing with difficult conversations, emotionally charged situations, and disruptive people.

Learn how to have more impact as a strategically skilled communicator

Get your  ‘STRATEGIC COMMUNICATION SKILLS ‘ Certificate from CIMC

Fees $399

This unique training program teaches participants to apply communication and human behaviour theory to de-escalate real-life scenarios.
The course is designed to empower team members with communication strategies that will: strengthen team relations, develop improved stress management skills, and engage the disengaged.
There is specific focus on recent pandemic impacts such as distributed co-working, higher generalized stress, and managing remote teams.
The course is organized into four modules:
  1. External communication disruptors
  2. Internal response to disruptions
  3. Dynamics of interpersonal interactions
  4. Managing interactions and influence

Self Paced Learning

Study at your own schedule and convenience.

Premium Content

High quality curriculum and study material.

Affordable Price

Course is offered at a reasonably low cost.

James Lauber
About your instructor
  • D. James Lauber is author and lead facilitator of multiple business and strategic communication training courses, including Strategic Communication Skills.
  • James is also owner and Director of Business Development for GraftOn-SST est.1995. He has served as consulting Sr. Project Manager for multiple large scale clients’ back-office data processing systems as well as training coordinator over the history of his consulting company.
  • He holds a BSc in Computer Programming and Analysis as well as a PMP (Project Management Professional) designation from the Project Management Institute.
  • In addition to consulting and training James is in high demand as a public speaker and corporate presenter on the subject of strategic communications.

Course Outline

  • Video – Welcome Message
  • Interactive – Communication Culture Census
  • Section 1
    1. Video – THIS IS FOR YOU
    2. Video – FOCUS ON TEAM
    3. Video – WIN/LOSE VS. WIN/WIN
    4. Video – HIERARCHY OF NEEDS
    5. Video – DEFAULT RESPONSE SYSTEM
    6. Video – WHY IS S.O.D.E.C. IMPORTANT
    7. Interactive QUIZ
    Section 2
    1. Video – SECTION 1 REVIEW & SECTION 2 INTRO
    2. Video – “R” RADICALIZED MESSAGING
    3. Video – “E” EGO CENTRIC CULTURE
    4. Video – “D” DIMINISHED CAPACITY
    5. Video – LOCUS OF CONTROL
    6. Video – Q&Q QUESTIONS AND A QUOTE
    7. Interactive QUIZ
    Section 3
      1. Video – THE BIG PICTURE
      2. Video – THE BIG PICTURE, PERSON TO PERSON
      3. Video – THE BIG PICTURE, GROUPS AND TEAMS
      4. Video – CORE CONCEPTS REVIEW
      5. Video – IMPORTANT QUESTIONS TO CONSIDER
      6. Interactive QUIZ
      7. Live Group Video – Module Review
    Section 1
    1. Video – INTRODUCTION
    2. Video – MESSAGE CONTEXT CHANNELS
    3. Video – CULTURES MUTUAL BENEFIT
    4. Video – HIERARCHY OF COMPETENCE
    5. Interactive QUIZ
    Section 2
    1. Video – COMMUNICATION CHANNEL CONTEXT
    2. Video – THE POWER OF CHOICE
    3. Video – DRAMAS, STORIES AND SCRIPTS
    4. Video – COMMUNICATION INFLUENCERS
    5. Interactive QUIZ
    6. Live Group Video – Module Review
    Section 1
    1. Video – STRUCTURAL ANALYSIS 1
    2. Video – STRUCTURAL ANALYSIS 2
    3. Interactive QUIZ
    Section 2
    1. Video – TRANSACTIONAL ANALYSIS 1
    2. Video – TRANSACTIONAL ANALYSIS 2
    3. Interactive QUIZ
    Section 3
    1. Video – EMOTIONAL INTELLIGENCE
    2. Video – COMMUNICATION CYCLE
    3. Video – IN PLAY, ALL DAY, EVERY DAY
    4. Interactive QUIZ
    5. Live Group Video – Module Review
    Section 1
    1. Video – THE PATH
    2. Video – PERSONAL INFLUENCE
    3. Video – PERSPECTIVE Q & A
    4. Interactive QUIZ
    Section 2
    1. Video – HOW OBJECTIVES IMPACT INFLUENCE
    2. Video – AUTHENTIC RAPPORT
    3. Video – NEGOTIATE OBJECTIONS
    4. Interactive QUIZ
    Section 3
    1. Video – INFLUENCE
    2. Video – ETHICS OF INFLUENCE
    3. Video – YOUR POWER
    4. Video – ASSERTIVENESS
    5. Video – MANAGING STRESS
    6. Interactive QUIZ
    7. Live Group Video – Module Review

    Frequently Asked Questions

    This course is designed to develop communication skills and strategies that will empower the participant to overcome stress, misunderstandings, and escalating tension situations.
    There are no academic requirements. Basic proficiency in the English language is required.
    The course consists of:
  • 45 Video segments of 3-6 minutes in length
  • 8 Downloadable workbook sections
  • 12 Quizes of 2-6 minutes in length
  • 4 Live group video module reviews of 30-60 minutes
  • The basic fee is $399 per participant. Special pricing for large groups is available.
    Click on the button “Enroll Online Now” and proceed to online ENROLLMENT. It’s fast and simple. You can immediately start your self-paced learning.
    CIMC’s Online Education portal will become available to you immediately upon enrolment. You will log in with your email ID and password created at the time of registration. The online learning platform is an intuitive, self-contained environment that requires no additional software, and is easily accessible on desktop computers, laptops, tablets and mobile devices via a reliable internet connection.
    There is no requirement for you to buy any textbook or other resource. All required materials are available for download within the course portal.
    Upon successful completion of the Online Course, you will receive a digital Certificate of Completion.
    Your Certificate from the Canadian Institute of Mass Communication will demonstrate your commitment to upgrade your communication skills. Featuring the CIMC Certificate on your online profiles such as LinkedIn, and staying connected with CIMC are powerful ways to continue leveraging your experience long after your course has ended.
    You have the freedom to choose where and when to study. As long as you have a reliable internet connection, you will have all-time access to the best curriculum and study material of CIMC’s online courses. You can set up your own schedule and learn at your own pace. You can combine your Distance Education with other commitments like family duties or with a job where you earn while studying.

    Testimonials

    The insights are surprising. Understanding defense mechanisms, and how to deal with them has been a great benefit. I am so much more effective when using the approaches I learned in this workshop.
    Emile S
    The insights in this workshop were very beneficial to the companies’ teams that I work with. As a consultant, I work with a variety of small businesses, helping them to increase employee engagement and reduce stress levels within their teams. The team leaders I work with, have found it helpful to understand and deal with the defense mechanisms of the employees on their teams and encourage proactive communication. I highly recommend this training.
    Tanys C CHRP
    The workshop was fantastic, it brought my team together and explained to them the different ego states. Which they have been using on a regular basis in the work they do. Thanks to James and his team, they were awesome. I highly recommend this workshop to companies looking to engage their employees in understanding conflict resolution. It makes for a better work environment with less toxicity.
    Kumar S