Canadian Institute of Mass Communication

Sales Mastery Program | Become a Certified Sales Professional | !00% Online Training Program | CIMC

Learn the ART of SALES from MASTER SALES TRAINER, and WORLD-RENOWNED leader in the sales industry, Eric Lofholm, with CIMC’s 100% ONLINE sales training program.

in association with

10 modules  with  115 high quality Lecture Videos

Everything You Need to Become a Sales Superstar!

Dynamic Course Content

More than 8 hours of course content and hundreds of ideas that will set you on the path to selling more

Sales Tips & Tricks

More than 70 "golden nuggets" – tools and tips you can use today

Presentation Mastery

Learn how to construct the flow of your sales presentations in a precisely-prescribed manner for repeatable, successful outcomes

Proven Closing Techniques

Confidently walk into every sales call, understanding how to motivate the prospect to take the action you desire

Sales Scripting

Learn the how and why of scripting your sales presentation is critical to radically increasing your closing percentages

Sales Techniques For Life

The skills you learn in this course will be with you forever. They will enhance both your business, and your personal life.

Course Fee $97.00

This highly-impactful Sales Mastery Program will teach you the dynamics of selling from a humanistic point of view.  It will take you step-by-step, through the imperatives of building rapport with your prospect, to assessing their needs, all the way through to some great closing tips and techniques.

Most salespeople agree they should be doing more prospecting. They also agree that, if they prospected more, their sales would go up. This course provides you proven techniques on how to prospect, and shows you how to shift your mindset so you can boldly and fearlessly prospect anyone. Many of the techniques will enable you to immediately to prospect for more business.
Generating new leads is the lifeblood of any business. In this course Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000!

Through this course, you will learn how to:

Get your  ‘Sales Mastery’ Certificate from CIMC, and move your career / business forward.

Self Paced Learning

Study at your own schedule and convenience.

Premium Content

High quality curriculum and study material.

Low Fees

Course is offered at affordable cost.

Eric Lofhom


Eric Lofhom is a Sales Mastey Trainer who has taught his proven sales systems to thousands of professionals around the globe for more than twenty years.   He truly believes that “sales equals service.” He uses stories from personal experience, making his teachings particularly magnetic and impactful.  Whether you’ve never been in a sales role before, or you’re a polished sales professional, you’ll pick up some great tips from this program that will enhance your sales closing percentage. You’ll also be providing a great experience for your prospects, while building long-term relationships with them.
Eric is President and CEO of Eric Lofholm International, Inc., an organization he founded in 1999 to professionally train people in the art and science of selling. He is the published author of fifteen books, including the best-selling, “The System,” and “Sales Scripting Mastery.”
“Eric Lofholm is one of the greatest teachers and thought leaders in the world. His remarkable ideas and insights can change your life forever, increase your income and save you years of hard work reaching the same level of success.”
Brian Tracy
Legendary Sales Trainer
“Eric Lofholm is the leading Sales Trainer of his generation.”
Les Brown
Best Selling Author
“Eric Lofholm is an outstanding Sales Trainer.”​
Michael Gerber
Best Selling Author

Program Outline

Video 01: Introduction to Prospecting
Video 02: Overcoming Call Reluctance
Video 03: The Prospecting System
Video 04: Play the Prospecting Game
Video 05: The Dream 100
Video 06: Sphere of Influence Selling
Video 07: Intention
Video 01: Introduction to Lead Generation
Video 02: Skyhook
Video 03: Stage Selling
Video 04: Referrals
Video 05: Best Practices
Video 06: Person of Influences
Video 07: Reciprocal Referral Relationships
Video 08: Lead Magnet
Video 09: Webinar
Video 10: Follow Your Money
Video 11: Texts & Emails
Video 12: Leads Stored
Video 13: House List
Video 14: Speaking to Groups
Video 15: Using Contact Information
Video 16: Conclusion
Video 01: Introduction to Appointment Setting
Video 02: Appointment Setting
Video 03: All About the Angle
Video 04: Appointment Setting Systems
Video 05: Mindset
Video 06: Action
Video 07: Thinking in Combinations
Video 08: Goals
Video 09: Stage Selling
Video 10: Further the Sales Call
Video 11: Consistency
Video 12: Three-Way Introduction
Video 13: Teaser Email
Video 14: Hire an Appointment Setter
Video 15: Using a Template
Video 16: Case Study
Video 17: Inviting
Video 18: Conclusion
Video 01: Introduction to Referrals
Video 02: Referral Mindset
Video 03: Why People Give Referrals
Video 04: Referral Ideas – Part 1
Video 05: Referral Ideas – Part 2
Video 06: Three-Way Introduction
Video 07: Referral Techniques – Part 1
Video 08: Referral Techniques – Part 2
Video 09: Create a Referral
Video 10: Take Action
Video 01: Introduction to Sales Scripting
Video 02: My Story
Video 03: Embracing Sales
Video 04: Embrace Sales Scripting
Video 05: The 7 Step Script Writing Formula
Video 06: The 5 Laundry Lists – Part 1
Video 07: The 5 Laundry Lists – Part 2
Video 08: Sales Scripting Techniques – Part 1
Video 09: Sales Scripting Techniques – Part 2
Video 10: Scripting Best Practices
Video 01: Introduction to Building Trust and Rapport
Video 02: Elevate Your Results
Video 03: Mindset
Video 04: Find Common Ground
Video 05: Stay Present
Video 06: Rapport Mindsets
Video 07: Rapport Building Techniques
Video 08: The Speed of Trust
Video 09: Take Action
Video 01: Introduction to Objection Handling
Video 02: Elevate Objection Handling
Video 03: Apply Continuous Sales Improvement
Video 04: Record Common Objections
Video 05: Reduce the Risk
Video 06: Solve the Problem
Video 07: Offer Flexible Payment Options
Video 08: Non-Stated Objections
Video 09: Handle Objection Before It Comes Up
Video 10: Be Unreasonable
Video 11: Handle Objections With a Question
Video 12: Handle Objection With a Story
Video 13: Isolate, Bring Out The Objection, Investigative Selling, Ask Peers
Video 14: Common Objections
Video 15: Take Action
Video 01: Introduction to Goal Setting
Video 02: Ten Step Goal Setting Process – Part 1
Video 03: Ten Step Goal Setting Process – Part 2
Video 04: Goal Achievement Concepts – Part 1
Video 05: Goal Achievement Concepts – Part 2
Video 06: Goal Setting Mindset
Video 07: Setting Health and Financial Goals
Video 01: Introduction to Mindset of a Sales Champion
Video 02: Mindsets Are Not Fixed. They are Flexible – Part 1
Video 03: Mindsets Are Not Fixed. They are Flexible – Part 2
Video 04: Continuous Sales Improvement
Video 05: Prospecting and Selling Mindset
Video 06: Prospecting Mindset
Video 07: Fear and Faith Can’t Co-exist
Video 08: You Have a Genius Mind
Video 09: Conditional Beliefs
Video 10: “I Am” Statements
Video 11: Let Go of Resistance to Sales
Video 12: Conclusion
Video 01: Introduction to Closing Deals
Video 02: My Story
Video 03: Preparation
Video 04: The System
Video 05: The Sales Model
Video 06: The Sales Mountain
Video 07: The Sales Script
Video 08: Three Ways to Elevate Your Closing Results
Video 09: Embracing Sales
Video 10: First Group of 3
Video 11: Second Group of 3
Video 12: You have Closing Greatness Within You!

Frequently Asked Questions

The ‘Sales Mastery’ course is most suitable for individuals are looking to dramatically improve their sales skills in a short time period.
The ‘Sales Mastery’ course contains 120 video lectures by Eric Lofholm on the topics outlined above.
There are no academic prerequisites for admission. The online ‘Sales Mastery’ course is open to students of all backgrounds who are 18 years of age and older. Proficiency in English language  is expected, as the lectures are in English.
The online ‘Sales Mastery’ course contains 10 modules with 120 video lectures. It is designed for you to learn at your own pace and schedule, entirely according to your own convenience. There is no specific duration to finish the course.
Click on the button “Enroll Online Now” and proceed to online ENROLLMENT to the ‘Sales Mastery’ course. You can immediately start your self-paced learning.
CIMC’s Online Education portal will become available to you immediately upon enrolment. You will log in with the email and password created at the time of registration. The online learning platform is an intuitive, self-contained environment that requires no additional software, and is easily accessible on desktop computers, laptops, tablets and mobile devices via a reliable internet connection.
There is no requirement for you to buy any textbook or other resource for the online ‘Sales Mastery’ course.
Upon successful completion of the Online ‘Sales Mastery’ course, you will receive a digital Certificate of Completion.
Your ‘Sales Mastery’ Certificate from the Canadian Institute of Mass Communication will demonstrate your commitment to upgrade your communication skills. Featuring the CIMC Certificate on your online profiles such as LinkedIn, and staying connected with CIMC are powerful ways to continue leveraging your experience long after your course has ended.
You have the freedom to choose where and when to study. As long as you have a reliable internet connection, you will have all-time access to the best curriculum and study material of CIMC’s online courses. You can set up your own schedule and learn at your own pace. You can combine your Distance Education with other commitments like family duties or with a job where you earn while studying.
‘Sales Mastery’ Certificate Sample

CIMC Online Education

Move your career forward

CIMC’s Online Education will help you advance your career, by adding a reputable Canadian credential to your professional resume. Through Distance Education and continuous learning, you will also gain skills like self-reliance, self-motivation and time-management, which will prepare you for future challenges.

Learn at your own pace

As long as you have a reliable internet connection, you have access to ‘CIMC Education’ online courses. There are no prerequisites or formal requirements for admission, and you will have access to the best curriculum and study material. You have the freedom to choose where and when to study. You can combine your Distance Education with other commitments like family duties or with a job where you earn while studying. You can set up your own schedule and learn at your own pace.

Modest fee

The fee for CIMC’s online education program is kept at a bare minimum. This is because CIMC is mandated to offer its Distance Education services at affordable rates, without compromising quality.

Stay ahead with CIMC Education

ENHANCE your skills. UPGRADE your knowledge. MOVE your career forward. 

CIMC Education


“I started working with Eric Lofholm in 2005. At the time I was generating about $4,000 per month in my business. I was uncomfortable with sales. Eric helped me develop a sales strategy for my public speaking training business and I have grown my business 4x! I am now earning a great income making a difference in the lives of others that want to do public speaking. I enthusiastically recommend Eric.”
Arvee Robinson
International Public Speaking Trainer
“Eric Lofholm has completely changed the trajectory of my life and my career. I’m an entrepreneur and have built businesses in coaching/training and merchant services over the past 21 years. As a credentialed coach, myself, I can’t tell you how impressed I am with his skillset. With his training and coaching, I’ve changed my own health, personal productivity, and the future of my business. I’ll never be able to thank him enough.”
Jerry Wistrom
Platinum Certified Business and Sales Coach
“Before I worked with Eric, I was very uncomfortable with the idea of selling, coaching and public speaking. With Eric’s coaching, mentoring and training, I have built my self-esteem and confidence in my professional and personal life. Within just months, I closed a $15,000 sale and now work with long-term coaching clients. Thanks to him, I realize the greatness that exist in me. Eric is the best at what he does, delivering massive amounts of value.”
Ivy Huang
High-Performance Life Coach
“Eric Lofholm watered the seeds planted in me & added his “Miracle Grow” to ensure a successful harvest! Through his coaching, I learned to “just keep doing the NEXT RIGHT THING!” I practiced his Manifesting Formula, moving the needle in my life to a most beautiful season. I now enjoy living in a house I love near my grandchildren. I no longer need a job, as Eric helped me craft a career fitting the lifestyle I desired! I’m forever grateful to Eric.”
Leslie Juencke
Platinum Business Consultant
“As a merchant services salesman, I have always felt the need for professional coaching and Eric Lofholm was the answer. Regardless of what industry you are in, his brilliant sales scripts are designed to overcome the toughest objections. Eric goes the EXTRA MILE to ensure that you get ROI on your investment. He is constantly reminding me that I have what it takes to be an ELITE salesman. Thank you Eric for your support and everlasting encouragement! “
Bobby Padilla
Merchant Services Sales
“Before I started working with Eric, I did not realize the many ways you can communicate your services and products. Through his programs and training, I have discovered new ways to prospect, write a sales script, approach a sale from a different angle and also how to write my first e-Book. I feel more at ease as I approach a sale or a new possible customer. My resources and sales have increased since I have been working with him.”
Laura Diaz
In Harmony Coaching